As a workshop coach and facilitator, adapting your training style to different cultural contexts is key. Whether working with multinationals in China, Southeast Asian firms expanding abroad, or any cross-border collaboration, an awareness of cultural nuances can make or break your events. Here is a step-by-step guide to designing culturally sensitive workshops based on my experience facilitating over 150 sessions across Asia and beyond.
Research is King
The first step is thorough research on the cultural values, traditions, and business norms of your participant groups. Avoid assumptions – understand perspectives directly from representatives in each location. For a workshop series training European managers working in China, I started by interviewing local allies to understand cultural taboos, norms around hierarchy, and preference for modesty over aggressiveness. My Chinese colleagues warned overtly critical feedback could damage “face” and advised emphasizing consensus over open debate.
For example, I learned scheduling activities during lunchtimes would be disruptive, as meals hold great cultural significance in China. Coordinating breaks and incorporating meals thoughtfully into the agenda showed respect for traditions. Research also highlighted the importance of relationship-building over business facts alone with Chinese audiences. Integrating more social activities fostered better understanding between foreign managers and their Chinese teams.
Build Understanding, Not Division
Once understanding local context, encourage open discussion early to validate your research and correct assumptions. Divisions often arise from perception, not reality. For a workshop with Singaporean and Indian professionals, initially some Singaporean participants expressed discomfort interacting closely with counterparts from India due to perceived cultural differences. However, through open-minded discussion, common ground emerged and stereotypes diminished.
Participants shared values around family, respect for elders and community exceeded surface differences. By normalizing discussion of both cultural similarities and friction points, workshops can build empathy across divides. When facilitating groups abroad, remember unity often lies beneath surface perceptions, and openness helps reveal our shared humanity.
Design for Engagement, Not Endurance
Boring lectures lose global audiences quickly. Opt instead for interactive structures letting participants apply concepts practically. For a diversity workshop with multinational consultants across Southeast Asia, reaction was lukewarm to presentations on statistics comparing cultures. But energy exploded when dividing into mixed-nationality groups tasked with solving a case study drawing on each members’ expertise.
Participants valued applying knowledge versus passive listening. For Chinese companies expanding into Europe, exercises where managers performed customer interviews in broken English/German gained better feedback than death-by-PowerPoint. Hands-on learning keeps energy high and ideas sticky in all cultures. Games, real-time polls, movement and group projects work far better than static slides alone.
Account for Learning Styles
Different cultures prefer distinct learning modalities. Some workshop lessons were hard-won. For a European innovation forum in Shanghai, my co-facilitator and I mistakenly designed in our typical logical, analytical Western style. But Chinese professionals responded much better to storytelling, metaphor and visually-based activities versus rational frameworks.
They valued principles emerging inductively over deductive structures. Our subsequent workshops incorporated more case studies, role plays and group-based challenges which resonated better. Similarly, when facilitating Southeast Asian professionals, I learned activities rewarding collaboration and consensus work smoother than overtly competitive games which can disrupt group harmony values. Matching design to preferred learning styles across regions boosts engagement.
Flex According to Context
No one-size-fits-all workshop prescription exists across cultures. Activities suitable in Singapore may flop in Jakarta without adjustment. For a management workshop there, planned debates where participants argued contrarian viewpoints to foster critical thinking backfired—open disagreement damaged rapport. However, the same lively debates energized Singaporean peers.
Future workshops incorporated more Q&A and poll-based crowd-sourcing to elicit diverse views respectfully. Program context also requires flexibility. For a conference in Kuala Lumpur, a half-day workshop was tightened to fit the schedule while allowing relationship-building over coffee breaks. Workshops require being responsive to timelines while respecting cultural norms. Adjust activities seamlessly according to circumstances.
Maintain Local Connections
Hands-on solutions emerge from ground realities, not precedents alone. Staying tapped into cultures directly guards against insularity over time. For example, early workshops training expats in China followed textbook practices. But visiting factories and stores with Chinese colleagues later, I understood textbook cases limitedly reflect complex ground dynamics.
Future designs incorporated on-location stakeholder interviews and challenge-based learning directly addressing managers’ priorities. Lessons learned through maintaining connections to the stories and realities beneath surface perspectives improve relevance immeasurably. Even experienced facilitators must continually renew cultural awareness topically and locally.
Designing meaningful global workshops requires persevering cultural awareness, relationship-focused activities and flexibility. Mistakes made along this journey helped strengthen my practice. With openness to learn from each context, workshops can build shared understanding across borders more powerfully than through distance alone. An appreciation of our shared humanity while respecting differing perspectives serves engagement best. I hope these design principles and lessons prove useful in your own cross-cultural workshops!
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